I need a delicious meal!

What shall I cook?

What do I need?

How do I get it?

Users make the decision to use e-grocery providers especially for the sake of time and convenience.

However, there are still several time-intensive and cumbersome moments during the first parts of the customer journey.

Offering recipes and meal kits will strengthen your value propositions time and convenience and let you step ahead of your competition.

All e-grocers will integrate recipes! Be first-movers!

Products

Recipes

Meal kits

Easily possible with foodable!

Easily possible with foodable!

Unsolved product availability

Few recipes. Cannot select dishes.

HelloFresh Market is launching

Meal kits are a highly successful concept: HelloFresh is the most successful e-grocery company in Germany.

This is how foodable works:

foodable creates many direct advantages for Picnic.

Bigger baskets

By optimizing weekly grocery shopping, our approach incentivizes people to buy more.

Food Waste PR

Mealkits generated with our AI algorithms effectively reduce food waste. This fits to Picnic's sustainability claim very well.

Mealkit 2.0

Cooking couples and families are the primary target groups for mealkits. foodable allows you to step into this lucrative market segment. Compared to HelloFresh, foodable mealkits are less expensive, highly individualized and allow the inclusion of non-food products.

Unlock SaaS Revenue

Several of our features fit perfectly into a freemium model. According to our surveys, the willingness to pay for foodable is very high. Picnic can thereby increase its profitability.

The acquisition of foodable creates lucrative strategic options for Picnic.

Content-based customer acquisition

Recipes and ingredients have over 100x more organic search volume than delivery services. Via foodable content Picnic can create touch points with potential customers and convince them of the service.

Picnic fitness

We initially developed our algorithm for the creation of dietary and fitness mealplans. The willingness to pay for an individualized diet with a connected delivery service is far higher.

Customer relationship management

When cooking recipes, customers experience additional positive touchpoints with Picnic. Additionally, creating a personal cookbook and adding own recipes strengthens the lock-in effects with Picnic.

Higher margins

We enable margin-driven product placement via recipes and meal kits. By suggesting high-margin products you can increase not only the average basket size but also your overall margins.

foodable is far more than a UX-optimized app.

Recipe Scout

Our natural language processing (NLP) system scrapes recipes and automatically connects them with ingredients and a nutritional database. It allows adding your own recipes or import recipes from online sources.

Favorites Factory

Our recommendation engine learns to understand our users. It suggest recipes based on taste, seasonality, polarising intensity, availability, price and diversity. Thus, it increases forward and backward-looking lock-in effects.

Basket Butler

Our artificial intelligence combines recipes to meal kits by ensuring that their combination optimizes a variety of goals (price, taste, food waste reduction, nutritional value). This is a clear USP with growth potential.

Product Picker

Our product picker automatically selects and suggests products for our users based on the shopping history. It is easily compatible with Picnic's product data.

Experiment: foodable effectively reduces food waste.

This is a comparison of a manual meal plan with a foodable plan. Each contains 5 recipes. The target of our optimization algorithm is food waste reduction via the selection of recipes that maximize the consumption of all included perishable ingredients.

This is why we are asking you specifically:

We are looking to integrate fully with an established partner in the German e-grocery market. Picnic's focus on sustainability and growth fits our ambitions and our brand very well.

As of yet, you sell products, but you don't offer recipes or meal kits. We can therefore easily help you to bring more value to your customers.

Meal kits are a huge growing market. Our approach will allow Picnic to tap into selling recipes and meal kits. We believe this is a great way to achieve strong growth.

Our product is the first meal kit solution that includes organic products. This fits very well to Picnic's increasing organic assortment.

We are convinced that our technological approach to food waste reduction completes Picnic's sustainability focus and ties into Picnic's desire to innovate technologically.

This is why we believe the right moment is now:

Low Competition

Most competitors have not yet started to fully integrate along the customer journey. We will drastically reduce your time to achieve this: Now you can become a first mover.

High ROI

As an early-stage startup we have a matured product but only limited financial obligations. Thus your return on investment right now is substantial.

Sustainable e-grocery

You recently received funding from the Bill & Melinda Gates Foundation to build the most sustainable European grocery delivery company. We can contribute considerably to this goal!